Privacy Policy

Last Updated: July 1, 2022 

Grow Maple, Inc. (“Maple,” “we,” “us,” or “our”) makes all parents’ lives easier by  allowing family members to work together to accomplish their day. This privacy policy  (“Privacy Policy”) is designed to help you understand how we collect, use, and share  your personal information and to help you understand and exercise your privacy rights. 

1. SCOPE 

This Privacy Policy applies to personal information processed by us on our website  (growmaple.com), mobile applications, and related services and offerings (collectively,  the “Services”). By accessing our Services, you are agreeing to the terms of this  Privacy Policy. This Privacy Policy is incorporated by reference into the Maple Terms of  Use (the “Terms”). 

2. INFORMATION WE COLLECT 

The categories of information we collect depend on how you interact with us, our  Services, and the requirements of applicable law. For example, we may collect different  information from you depending on whether you are a visitor to our website or register  to use our Services.  

A. Personal Information 

Personal Information” means information that can be used to identify you, as further  described below. Your submission of Personal Information is voluntary, but we may be  unable to provide you requested information or services if you choose not to provide  necessary Personal Information. We may collect the following Personal Information that  you provide to us: 

1. When you register for and use the Services. When you register for the  Services, we typically collect fields such as your first name, last name, email  address, postal address, telephone number, birthdate, profile picture, and  demographic information (e.g., gender). We also collect information about  actions inputted into the Services, such as tasks you have assigned or accepted,  which may include Personal Information.  

2. Your communications with us. We may collect your name, email address,  postal address, and telephone number when you request information about our  Services, register for email alerts, request customer or technical support, or  otherwise communicate with us. When applying for a job, we may collect  resume/CV, cover letters, and similar materials. 

3. Surveys/Questionnaires. We may contact you to participate in surveys or other  questionnaires. If you decide to participate, you may be asked to provide certain 

information which may include Personal Information. 

4. Third-Party Providers. The Services may give you the option to link your  accounts on third-party platforms and services (e.g., calendar and scheduling  services) (collectively, “Third-Party Providers”) so that we can import relevant  Personal Information from those Third-Party Providers. This linking is entirely  optional, but may enable a richer and more effective user experience. If you do  link such accounts, you acknowledge and agree that the Services will request  relevant Personal Information from such Third-Party Providers.  

B. Other Information 

Other Information” means technical and other information that does not identify you  personally, as further described below. Other Information also includes information that  may originally have been Personal Information but has been aggregated or anonymized  such that it cannot be used to identify any individual. We may collect Other Information  as follows:  

1. Automatic Data Collection. We, or our third-party partners, may collect Other  Information automatically when you use our Services, such as your Internet  protocol (IP) address, user agent string (e.g., browser or device information),  user settings, actions taken on the Services, browser or device information,  location information (including approximate location at derived from IP address  or, as applicable, as otherwise allowed via your consent through the device’s  operating system), and Internet service provider, for purposes such as analytics,  machine-learning, security, and otherwise providing more streamlined/optimized,  personalized, or relevant features and functionality on the Services. This Other  Information is collected via various technologies, including mobile SDKs, pixels  or cookies on our websites, or server logs, which may be provided by us or our  third-party partners (e.g., Google Analytics, Amplitude, New Relic). Cookies are  identifiers that we transfer to your device to enable our system to recognize you  and your personalized settings, to better understand how you interact with the  Services, to monitor aggregate usage, and to optimize web traffic routing on our  website. You can disable or limit the use of cookies in your browser or device  settings, but please note that certain parts or features of the Services may not be  fully functional if you do so. 

2. Targeted Advertising. We may use services through Google, Facebook or  Twitter for purposes of targeted or interest-based advertising, which will utilize  technologies such as cookies to recognize you across websites for these  purposes. Please see Section 5 for more information on the opt-outs provided by  these companies in relation thereto and within the advertising industry generally. 

3. HOW WE USE YOUR INFORMATION 

We use your information for a variety of business purposes, as described below.

A. Provide Our Services 

We use your Personal Information to provide you with our Services, such as: 

• Managing your information and accounts; 

• Providing access to certain areas, functionalities, and features of our Services; • Facilitating connections to, and transactions with, third-party partners as part of  our Services; 

• Facilitating intra-family chat; 

• Answering requests for customer or technical support; and 

• Communicating with you about your account, activities on our Services, and  policy changes; 

B. Legitimate Business Purposes 

We use your Personal Information for various other legitimate business purposes, such  as: 

• Improving, upgrading or enhancing our Services, including through automation  and machine learning, such as by providing you with personalized suggested  tasks based on your, and others’, usage of the Services;  

• For example, using machine learning, we may create inferences about what  family members are typically responsible for within a household, based on  aggregate information such as age, gender, and city/state location. Then we may  use such inferences to pre-populate or re-configure certain aspects of the user  experience, such as auto-assigning chores, time of day, etc.;  

• We may also analyze specific family dynamics, such as the delineation of  responsibility within such families, and, using inferences based on the above or  within that particular family unit, make similar inferences to pre-populate or re configure certain aspects of the user experience as applicable to that specific  family;  

• Pursuing our legitimate business interests such as research and development  (including marketing research), direct marketing or advertising (as set forth in this  Privacy Policy), network and information security, and fraud prevention; 

• Detecting security incidents, protecting against malicious, deceptive, fraudulent  or illegal activity, and prosecuting those responsible for that activity; • Measuring interest and engagement in our Services; 

• Developing new products and Services; 

• Ensuring internal quality control and safety; 

• Authenticating and verifying individual identities; 

• Debugging to identify and repair errors or issues with our Services; • Auditing relating to interactions, transactions, and other compliance activities; • Processing applications if you apply for a job with us;  

• Enforcing our agreements, policies, and intellectual property rights; and • Complying with our legal obligations or otherwise establishing, exercising, or  defending legal claims.

C. Other Purposes 

We may also use your Personal Information for other purposes as requested by you, as  permitted by applicable law, or in any manner you have otherwise consented to. 

C. Other Information 

We may use Other Information (which does not identify you personally) for any manner  we deem appropriate, including without limitation to improve, maintain, and operate the  Services.  

4. HOW WE DISCLOSE YOUR INFORMATION 

We disclose your information to third parties to assist with the business purposes set  forth above. 

A. Disclosures to Provide our Services 

The categories of third parties with whom we may share your information are described  below: 

Service Providers.  

We may share your Personal Information with our third-party service providers who are  only permitted to use that information to help us provide our Services (each, a “Service  Provider”). This includes Service Providers that provide us with IT support, verify your  identity, cloud hosting, customer service, analytics, and related services. 

Business Partners.  

We may share your Personal Information with business partners to provide you with a  product or service you have requested. We may also share your Personal Information to  business partners with whom we jointly offer products or services. For example, we may  disclose certain of your shipping information to a business partner if you choose to  purchase their product to help you fulfill a task in the Services.  

B. Disclosures to Protect Us or Others 

We may access, preserve, and disclose any Personal Information we store that is  associated with you to external parties if we, in good faith, believe doing so is required  or appropriate to comply with law enforcement or national security requests and legal  process, such as a court order or subpoena; protect your, our, or others’ rights,  property, or safety; enforce our policies or contracts; collect amounts owed to us; or  assist with an investigation or prosecution of suspected or actual illegal activity. 

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers 

If we are involved in a merger, acquisition, financing due diligence, reorganization,  bankruptcy, receivership, purchase or sale of assets, or transition of service to another  provider, your Personal Information may be sold or transferred as part of such a transaction (and the acquiring entity would be responsible for complying with this  Privacy Policy in connection with such Personal Information). 

D. Other Purposes 

We may also share your Personal Information for other purposes or to other parties as  requested by you, as permitted by applicable law, or in any manner you have otherwise  consented to.  

E. Other Information 

We may disclose Other Information (which does not identify you personally) to any  parties and for any purposes we deem appropriate. 

5. YOUR PRIVACY CHOICES AND RIGHTS 

Marketing Emails.  

You can use an “unsubscribe” (or similar) link found at the bottom of a marketing email  to opt out of receiving future marketing emails. Note that you will continue to receive  transactional or administrative emails regarding products or Services. 

“Do Not Track.” 

Do Not Track (“DNT”) is a privacy preference that users can set in certain web  browsers. Please note that we do not respond to or honor DNT signals or similar  mechanisms transmitted by web browsers. 

Google, Facebook, Twitter Advertising.  

To the extent we use Google, Facebook, or Twitter for advertising purposes on our  Services, please see these links provided by these respective companies for opt-out  purposes: Google/Facebook/Twitter. We are not responsible to the extent any such opt outs are not honored by such companies, as opt-out preferences provided by these  companies are not under our control. 

Further, you may stop or restrict the placement of third-party cookie technologies on  your device or remove them by adjusting your preferences as your browser or device  permits. However, please note that cookie-based opt-outs are typically not effective on  mobile applications. You may opt-out of personalized advertisements on some mobile  applications by following the instructions for Android, iOS and others.  

More broadly, the online advertising industry also provides websites from which you  may opt out of receiving targeted ads from data partners and other advertising partners  that participate in self-regulatory programs. You can access these and learn more about  targeted advertising and consumer choice and privacy by visiting the Network  Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising  Alliance, and the Digital Advertising Alliance of Canada. Please note you must  separately opt out in each browser and on each device. 

6. SECURITY OF YOUR INFORMATION 

We take steps to ensure that your information is treated securely and in accordance  with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot  ensure or warrant the security of any information you provide to us. We have taken 

commercially reasonable safeguards designed to keep your Personal Information  protected and require our Service Providers and partners to have appropriate  safeguards as well. To the fullest extent permitted by applicable law, we do not accept  liability for unauthorized disclosure. 

By using our Services or providing Personal Information to us, you agree that we may  communicate with you electronically regarding security, privacy, and administrative  issues relating to your use of our Services. 

7. YOUR CALIFORNIA PRIVACY RIGHTS 

California law entitles California residents to certain additional protections regarding  Personal Information. For purposes of this section alone, “Personal Information”  means any information that identifies, relates to, describes, is capable of being  associated with, or could reasonably be linked, directly or indirectly, with a particular  California resident or household. 

We collect the following categories of Personal Information: identifiers, commercial  information, Internet or other electronic network activity information, and geolocation  data, as further described in the “Personal Information We Collect” section above. We  collect, use, and disclose Personal Information in the ways described above in this Privacy Policy. We do not sell Personal Information to third parties. California residents  have the following rights to the extent granted by applicable law: 

• information regarding your Personal Information we have collected in the past 12  months (including the categories of Personal Information we have collected, the  categories of sources of such information, and the purposes for which we have  collected such information); 

• notice of whether we have disclosed your Personal Information to third parties in  the past 12 months (and if so, what categories of information we have disclosed,  and what categories of third parties we have disclosed it to); 

• a copy of your Personal Information collected by us in the past 12 months; and • that your Personal Information be deleted. 

We will not discriminate against you if you choose to exercise any of these rights. To  make any of the above requests, please contact us as set forth at the end of this  Privacy Policy. We may require verification of your identity before further processing  your request. In certain instances, we may be permitted by law to decline some or all of  such request. Please note that if you make unfounded, repetitive, or excessive requests  (as determined in our reasonable discretion) to access your Personal Information, you  may be charged a fee to the extent permitted by law. 

8. INTERNATIONAL DATA TRANSFERS 

All information processed by us may be transferred, processed, and stored anywhere in  the world, including, but not limited to, the United States or other countries, which may  have data protection laws that are different from the laws where you live. 

9. RETENTION OF PERSONAL INFORMATION

We store the Personal Information we collect as described in this Privacy Policy for as  long as you use our Services or as necessary to fulfill the purposes for which it was  collected, provide our Services, resolve disputes, establish legal defenses, conduct  audits, pursue legitimate business purposes, enforce our agreements, and comply with  applicable laws. 

10. CHILDREN’S INFORMATION 

The Services are not directed to children under 13. If you are a parent or guardian and  believe that your child has provided personal information to us without your consent,  you may contact us as described below. If we become aware that a child has provided  us with personal information in violation of applicable law, we will delete any personal  information we have collected, unless we have a legal obligation to keep it. 

11. OTHER PROVISIONS 

Third-Party Websites and Applications. The Services may contain links to other  websites, mobile applications, or digital properties, including those of our business  partners, which you may access either directly, via an authentication process, or  otherwise through the Services. Likewise, other websites, mobile applications, or digital  properties may reference or link to our Services. These third-party services are not  controlled by us. We encourage our users to read the privacy policies and terms of  service of each website and application with which they interact. We do not endorse,  screen, or approve, and are not responsible for, the privacy practices or content of such  other websites or applications. Providing personal information to third-party websites or  applications, both within or outside of the Services, is at your own risk. 

Changes to our Privacy Policy. We may revise this Privacy Policy from time to time in  our sole discretion. We will always post the then-current version of this Privacy Policy  on our website. You understand and agree that you will be deemed to have accepted  the updated Privacy Policy if you continue to use our Services after the new Privacy  Policy is posted.  

11. CONTACT US 

If you have any questions about our privacy practices or this Privacy Policy, or to  exercise your rights as detailed in this Privacy Policy, please contact us at  maple@growmaple.com.