Maple Family Innovation Partnership Program
Maple Family Innovation Partnership Program

The partner ecosystem built for modern family brands

Build lasting relationships with engaged families through the platform they trust most, at every stage of the parenting journey.

Talk to the Team → See how it works
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Who is Maple

The family organizer for modern parents

Maple is where modern families live — managing schedules, meal plans, shopping lists, and everything in between. M.A.P.L.E. stands for what we do: Make All Parents Lives Easier.

Think of Maple as the family's operating system — always open, always on.

Our Families
40K+ modern parents
Primarily moms, married and working
Ages 25 to 44, based in major metro markets
College educated, early adopters
2 or more kids, ages 0 to 9
High intent decision makers across shopping, planning and buying

The Program

What the Family Innovation Partnership includes

Your brand, embedded in the daily lives of modern families through insights, placements, campaigns, and community.

📊
Quarterly Family Insights Report
Proprietary data on what Maple families are thinking, buying, and caring about each quarter. Exclusive intelligence that informs not just your Maple campaigns but your entire marketing strategy.
📱
In-App Relationship Building
5 ongoing ad placements woven into the Maple experience across Folders, Calendar, Meal Planner, AI Assistant, Perks, Family Hub, and Tasks. Your brand connects with families on every tab, every day.
📅
Quarterly Brand Campaigns
Partners have the opportunity to be included in Maple's quarterly Family Moments Content Series, seasonally relevant editorial campaigns across in-app, email, and push. Partners can also contribute editorial content to the Maple blog, putting your brand's voice directly in front of engaged families.
🤝
Quarterly Networking Events
Invitations to Maple's exclusive quarterly industry dinners, bringing together the best minds in family brands, parenting tech, and family innovation. Plus access to a private Slack community of fellow partners.

Why partners join

Build real relationships with modern families

The brands that win with Maple families show up consistently and authentically across the moments that shape how parents discover, trust, and choose the products in their lives. The brands that partner with Maple don't just reach modern families — they become the names those families know, trust, and come back to.

A genuinely captive audience
Maple families aren't scrolling past you on a crowded feed. They're inside an app they love and use daily. Your brand gets real attention, not just impressions.
Relationships, not transactions
Multiple touchpoints over multiple quarters means your brand becomes familiar, trusted, and top of mind. That's how lasting consumer relationships are built.
Intelligence you can't get elsewhere
Quarterly family insights and exclusive access to behavioral data give you a direct line to how families think, informing your entire marketing strategy, not just your Maple campaigns.

Partner Spotlight

How Qeepsake reached, engaged, and converted their ideal parent customer

Qeepsake became Maple's first Family Innovation Program partner — proving that when the right product meets the right audience, the results speak for themselves.

Read the full case study →
"Participating in Maple's Family Innovation Program gave us valuable marketing and product feedback and meaningful connections with others building products and services for families."
— Tracy Cho, Founder & CEO, Qeepsake

Our Partners

Setting the gold standard in family care, together

A selection of the leading brands already building relationships with Maple families.

KUDOS
Taskrabbit
woof
COSMO
Instacart
bobbie
AUTOCAMP
tinybeans
JOY
Qeepsake
grüns
Outschool
Khan Academy Kids
gabb
Time4Learning

Ready to grow with Maple?

Join the Family Innovation Program

Ongoing relationship building with Maple families. Quarterly insights. Industry dinners.

Book a Partner Call → Get in Touch