The Maple Partner Program

Maple is the #1 family assistant, trusted by 40K+ modern parents.

Join the partner ecosystem built for modern family brands

Build lasting relationships with engaged families through the platform they trust most, at every stage of the parenting journey.

Talk to the Team → See how it works

Who is Maple

The family assistant for modern parents

The #1 family assistant app, Maple is how modern families run their household — managing shared schedules, meal plans, shopping lists, tasks, and everything in between. We're the operating system for home life, used by parents every single day.

Our Families

40K+ modern parents

Primarily moms, married and working

Ages 25 to 44, based in major metro markets

College educated, early adopters

2 or more kids, ages 0 to 9

High intent decision makers across shopping, planning and buying

The Program

What the Partnership includes

Your brand, embedded in the daily lives of modern families through insights, placements, campaigns, and community.

Here's what you get as a Maple partner

📊

Quarterly Family Insights Report

Proprietary data on what Maple families are thinking, buying, and caring about each quarter. Exclusive intelligence that informs not just your Maple campaigns but your entire marketing strategy.

📱

In-App Relationship Building

5 ongoing ad placements woven into the Maple experience across Folders, Calendar, Meal Planner, AI Assistant, Perks, Family Hub, and Tasks. Your brand connects with families on every tab, every day.

📅

Quarterly Brand Campaigns

Partners have the opportunity to be included in Maple's quarterly Family Moments Content Series, seasonally relevant editorial campaigns across in-app, email, and push. Partners can also contribute editorial content to the Maple blog, putting your brand's voice directly in front of engaged families.

🤝

Quarterly Networking Events

Invitations to Maple's exclusive quarterly industry dinners, bringing together the best minds in family brands, parenting tech, and family innovation. Plus access to a private Slack community of fellow partners.

Why partners join

Build real relationships with modern families

The brands that partner with Maple become the brands our families know, trust, and come back to.

Partners are hand-selected to ensure the highest quality experience for Maple families.

A genuinely captive audience

Maple families aren't scrolling past you. They're inside an app they love and open every single day.

Relationships, not transactions

Multiple touchpoints over multiple quarters turns your brand into a name families know, trust, and return to.

Intelligence you can't get elsewhere

Quarterly family insights give you a direct line to how parents think — informing your entire marketing strategy.

💚 Your partnership helps keep Maple free for families. More than 90% of our families use Maple on our free plan — partner brands make that possible.

Be part of the brands families trust most.

Partner Spotlight

How Qeepsake reached, engaged, and converted their ideal parent customer

Qeepsake became Maple's first Family Innovation Program partner — proving that when the right product meets the right audience, the results speak for themselves.

Read the full case study →

"Participating in Maple's Family Innovation Program gave us valuable marketing and product feedback and meaningful connections with others building products and services for families."

Tracy Cho

Founder & CEO, Qeepsake

Partner Spotlight

How Cosmo brought family scheduling directly to kids' wrists

The #1 kids smartwatch now runs Maple. Cosmo's JrTrack is the best-selling 4G kids smartwatch on Amazon, recognized by NYT Wirecutter, Tom's Guide, and Parents.com. Maple is now part of the core app experience available to every JrTrack family, putting family scheduling on the wrists of kids across the US.

Read the full case study →

Our Partners

Join the gold standard in family care

A selection of the leading brands already building relationships with Maple families.

Hover over a partner to see if their case study is available.

KUDOS

Taskrabbit

woof

COSMO

Instacart

bobbie

AUTOCAMP

tinybeans

JOY

Qeepsake

grüns

Outschool

Khan Academy Kids

gabb

Time4Learning

Rylee + Cru

Little Spoon

Good Inside

Freaks of Nature

Guidecraft

Ready to grow with Maple?

Join the Family Innovation Program

Apply to join our next partner cohort.

Partner brands help keep Maple free for the families who rely on it every day.

Apply to Join → Get in Touch