The family financial journey
Money moves that matter,
at every stage
There's no single app that does it all — but there is a clear path. Here's how to think about your family's financial health, and what to tackle first.
Plan your parental leave
Before the baby arrives, find out if your employer offers paid parental leave coverage. Parento is the leading provider of paid parental leave insurance for companies — ask your HR team if it's part of your benefits.
Protect your family's future
A will, trust, and guardianship designation are the most important documents a parent can have — and most families don't have them. Trust & Will makes estate planning simple, affordable, and something you can actually finish today.
Get your household payroll right
Hiring a nanny or caregiver? You're now a household employer. That means payroll taxes, quarterly filings, and legal obligations — tools like Poppins Payroll make it painless so you stay compliant from day one.
Start building wealth, even in small amounts
You don't need a financial advisor to start investing. Acorns rounds up everyday purchases and puts the difference to work — making it easy for busy parents to grow savings on autopilot.
Save for your child's future
Open a tax-advantaged investment account for your kid while they're young. UNest makes it simple to build a nest egg from day one — and lets friends and family contribute as birthday and holiday gifts.
Teach your kids about money early
Financial literacy starts at home. Outschool offers live online classes that give kids real money skills — budgeting, saving, understanding how markets work — in a fun, age appropriate format.
Get your time back
Managing family finances is practically a part-time job. Duckbill's AI handles calls, negotiations, and errands — insurance claims, bill disputes, subscriptions — so you can focus on your family.
Our recommended toolkit
Trusted tools for every family
We've partnered with best in class financial tools so you don't have to go searching. Each one is vetted and used by families in the Maple community.
The leading provider of paid parental leave insurance — offered through employers. Ask your HR team if Parento is part of your benefits package, or share it with them if it's not.
Learn moreThe simplest way to pay your nanny or caregiver legally. Poppins handles payroll taxes, quarterly filings, and year-end W-2s for just $49/month — no surprises, no penalties, total peace of mind.
Get startedInvest your spare change automatically. Acorns rounds up everyday purchases and puts the difference to work, making it easy for busy parents to build wealth without thinking about it.
Start investingTax-advantaged custodial investment accounts for children — the market leader in kids' savings. First year free on balances up to $300. Friends and family can contribute directly as gifts.
Open an accountLive online classes that teach kids real financial skills — budgeting, saving, and understanding money. Hundreds of classes for ages 4–18, led by vetted educators in a fun, interactive format.
Browse classesAI that actually gets things done. Duckbill handles calls, negotiates bills, fights insurance claims, and manages errands — so parents spend less time on financial admin and more time on family.
Try DuckbillEvery parent needs a will, and most don't have one. Trust & Will makes it simple to set up a will, trust, and guardianship designation for your kids — all online, in under an hour.
Get startedQuick wins for your family's financial health
5 things to do right now
Small steps add up fast. Pick one or two to tackle this week. These apply whether your child is 2 weeks or 12 years old — you're not behind, you're just starting now.
Audit your subscriptions
A 20-minute review typically saves families $50–100/month. Cancel what you're not actively using.
Open a kids' investment account
$25/month invested from birth grows to ~$15K by college. The best time to start is today.
Check your nanny tax status
If you pay a caregiver $2,700+/year, you're legally required to handle payroll taxes. Don't wait.
Start a money conversation
Kids who learn about money early are more financially confident as adults. Even a quick chat counts.
Automate one savings habit
Set up automatic investing — even $5/week adds up. Automation always beats willpower.