An integrated partner campaign — combining targeted in-app ads, a sweepstakes email to 41K parents, and quarterly family insights — that validated messaging and drove real results.
Qeepsake is a baby and family memory app that helps parents preserve their most meaningful moments — from first words to first steps — in a simple digital journal. As a growth-stage company, they needed a reliable way to reach high-intent parents at scale.
Broad digital channels were driving traffic but converting parents remained expensive and inconsistent. Qeepsake knew their product resonated deeply — they just needed the targeted access and real-world signal to find the right audience and learn what creative would truly land.
Qeepsake received Maple's proprietary research on parent behaviors, priorities, and purchasing patterns — directly informing their product roadmap and go-to-market messaging.
Ads ran inside the Maple app across 11 variations, reaching ~10,000 unique parents per campaign wave — a controlled, high-quality environment for real creative testing.
A co-branded "Maple × Qeepsake" sweepstakes campaign was sent to 41,718 Maple users — achieving a 68.7% open rate, nearly double the industry benchmark standard.
The winning ad creative — identified through Maple's audience — was deployed across Qeepsake's broader paid channels with proven resonance and no wasted spend.
Across in-app ads and an integrated email sweepstakes, Qeepsake built a full picture of what resonates with parents — and proved it at scale. Every metric outperformed industry benchmarks, with an audience that matched their ideal customer profile almost exactly.
After seeing Qeepsake's results firsthand, their sister brand Tinybeans independently chose to become a Maple Family Innovation Partner — the strongest endorsement a partner can give.
"Participating in Maple's Family Innovation Program gave us valuable marketing and product feedback and meaningful connections with others building products and services for families. The experience strengthened our conviction in the impact we're creating for a new generation of parents."